A letter from General Electric:
OUR COMMITMENT TO CUSTOMERS
Valued customer:
We have very good news regarding GE Appliances to share with you. Today GE announced that it has signed a definitive agreement to sell GE Appliances to Haier. The transaction is subject to regulatory approvals and is expected to close by mid-2016. For more information, please read the press releases from GE and Haier.
Haier, a global consumer electronics company and the world's #1 major appliances brand, values the GE Appliances' brand, products, services and people. When this transaction closes, Haier is committed to investing in our business for continued growth and leadership in the U.S. market. The GE Appliances headquarters and largest manufacturing operations will stay in Louisville, Kentucky, and the GE Appliances leadership team will remain intact.
Haier, along with GE Appliances, sees the value and strategic advantage of making products in the markets where they are sold. Haier will enable us to continue to do what we do best: design, manufacture and sell innovative, high quality GE appliances, allowing a 100-year legacy to continue.
Now and in the future, you can count on us to:
- Bring innovative and high-quality GE-branded appliances to market.
- Fulfill all GE service and warranty obligations.
You can be assured GE Appliances will remain committed to providing you with the products and services you expect and deserve.
Sincerely,
Chip Blankenship
President & CEO
GE Appliances
President & CEO
GE Appliances